Picking stocks should be the least exciting part of an investment plan

A misconception that many clients, and even many financial advisers, have is that a financial adviser should be a person who can tell you in detail what is happening in the financial markets, and be able to help you pick stocks or other specific investments.

In my view, however, a financial adviser's job is not to be a stock picker. That job is better performed by someone who sits in front of a Bloomberg terminal, and does this all day and every day. For example, an investment manager working for an actively managed fund.  

A financial adviser's job is to work with you, and develop a plan that aligns with your circumstances, needs, and objectives. An adviser needs to have an awareness and understanding of the financial market, but the focus of their role shouldn't be on specific investments. Their focus should be you

In the context of an investment plan, an adviser needs to understand your current position and your goals and objectives. What are your lifestyle expectations while you work and when you retire? Do you have other goals, like purchasing big ticket items, going on holidays, helping out your children, that need to be considered? What is your age and what are your financial commitments and cashflow requirements?

Your adviser also needs to understand your tolerance and capacity in relation to financial risk. How will you respond if your investment falls? Do you have the capacity to rebuild your wealth if necessary? 

After developing a good understanding of your situation, your adviser might be able to develop an investment plan for you. And picking stocks is the last part of that plan. 

The more important decision is what your "asset allocation" should  be. You can invest your assets in a number of different asset classes. For example, term deposits, domestic and international equities (stocks), and property. The decision about how your assets should be allocated is much more important than the underlying assets within each of these asset classes. 

An adviser will generally recommend that you diversify so that only a fraction of your wealth is invested in any particular stock. A specific investment should not make or break your investment plan. In the scheme of things, it's only a small piece of the puzzle, and focussing primarily on your underlying investments means focusing on the wrong thing.

It's hard enough to pick stocks if you do it all day every day. That's the job of an investment manager, whose job is to focus directly on financial markets and specific stocks. That's not the job of your financial adviser, whose job is to focus on you.


Sonnie Bailey

Sonnie is the founder and principal of Fairhaven Wealth.

Before founding Fairhaven Wealth, Sonnie worked in the legal and financial services industries for over a decade.

Sonnie first became involved with financial advice as a specialist financial services lawyer. For many years, he was an “adviser of advisers”, reviewing thousands of advice files prepared by hundreds of financial advisers, and providing feedback in relation to the quality and appropriateness of advice; industry best practice; risk management; and regulatory compliance. He has published work in industry publications and spoken at various financial advice conferences.

Sonnie has also worked with banks, investment management firms, insurers, and derivatives providers.

Sonnie has worked as a private client lawyer, focusing on succession, estate planning and trusts. He ran his own legal firm in Australia before relocating to New Zealand. He has also acted in independent trustee and company director positions.

Sonnie is passionate about helping people achieve their goals and manage the risks to which they are exposed.

He has written extensively on his blog, New Zealand Wealth and Risk, which can be found at www.wealthandrisk.nz.

Sonnie is married to his wonderful wife Chrissy, and has two young children, Ben and Anna.