An excerpt from Geoffrey Miller’s Must Have :

“at its heart consumerist capitalism is not ‘materialistic,’ but ‘semiotic.’ It concerns mainly the psychological world of signs, symbols, images and brands, not the physical world of tangible commodities.”

(Emphasis added.) 

Sonnie Bailey

Sonnie is an Authorised Financial Adviser (AFA) and former lawyer with experience in the financial services and trustee industries. Sonnie operates Fairhaven Wealth (www.fairhavenwealth.co.nz).

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