Does marketing promote materialism?

1 August 2013

reading time:  minutes

An excerpt from Geoffrey Miller’s Must Have :

“at its heart consumerist capitalism is not ‘materialistic,’ but ‘semiotic.’ It concerns mainly the psychological world of signs, symbols, images and brands, not the physical world of tangible commodities.”

(Emphasis added.) 


marketing, materialism, meaning, semiotics

About the author 

Sonnie Bailey

When he's not writing erotic, supernatural, mystery novellas, Sonnie provides financial planning services via his business, Fairhaven Wealth (www.fairhavenwealth.co.nz). Fairhaven Wealth provides independent, advice-only, fixed-fee financial planning services. Sonnie is also a “recovering lawyer”: he has specialised in financial services, trusts, and estate planning.

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