Most popular articles of 2021

21 December 2021

reading time:  minutes

(Article written on 12 December. Exact figures might change, based on posts and traffic in the last 3 weeks of December 2021.) 

This year, I've published 37 articles For the first half of the year, I maintained the cadence I've maintained for several years, of a new article every week, with a few small exceptions.

In August, I slowed down a bit – publishing a series of "this blog in books" articles, and then taking something of a "tactical sabbatical" while I slowed down to one or two articles in October and November (and probably December). I'll probably return to publishing weekly in February 2022. 

I don't look at traffic to this site very often (it is not optimised for "SEO" or maximising audience). In fact, the only time I look at it in any detail is when I write year-end articles like this. Between 1 January 2021 and 12 December 2021 (as I type this), this blog had over 10,000 visitors. Many of those visitors returned – of those ~10,000 visitors, it had approximately 20,000 visits. On average, people checked out 2.74 pages each time they visited, resulting in roughly 55,000 page views. (Those figures sound big, but I'm sure they're tiny compared to other Kiwi money blogs.) 

The most popular articles of this year are listed from most-visited to less-visited. Unless stated otherwise, they were published in 2021. 

While I'm listing articles, I want to share a couple from 2021 that didn't make the list above:

  • What your balance sheet omits [human capital] – as time goes on, I grow more convinced in the importance and value of investing in ways that don't show up on your balance sheet – in particular, in yourself and your ability to create value for others. It can generate a ROI in financial terms (increasing your ability to generate income over the long-run). It can also generate returns in "wealth" more broadly, and in terms of managing risks (for example, reducing the likelihood of being displaced from the workforce).


2021, blog, popular articles

About the author 

Sonnie Bailey

Sonnie provides financial planning services via his business, Fairhaven Wealth ( Fairhaven Wealth provides independent, advice-only, fixed-fee financial planning services. Sonnie is also a “recovering lawyer”: he has specialised in financial services, trusts, and estate planning.

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