Make better decisions & live your best life

** First cohort begins on Thursday 8 October **


If you're interested in participating in future cohorts (if they occur), please contact me directly.

Stealth Wealth is a high-participation, online-based course for savvy Kiwis in the middle of their financial journey. It will take place over six weeks, with new material and exercises each week.

After this course, you will have a greater degree of comfort about the decisions you've made so far (financial and otherwise), and confidence in the decisions you'll make in the future. 

Each week, you'll receive:

  • Access to new materials: an overview of the topic, with links to relevant resources (eg articles and videos).
  • A live session (1.5 hours, held on Thursday evenings) involving member participation. Even if you don't read the other materials or work on the exercises, your participation in these sessions is encouraged and expected.
  • Some exercises, and feedback on the exercises you've completed.

What this course covers

Superficially, this course is about investing. But I'm not talking about investment in specific financial assets or other assets like property.

I'm talking about investing in your life. Investing in what is important to you.

The modules will cover the following topics and themes:

  • The many, many, many ways you can invest. Of course, you can invest in things like financial assets or property, and as time goes on, that will probably be an important part of your investment plan. But you can also invest in yourself – for example, via education, or taking career risks which might involve some risk or opportunity cost. You can also invest in your health and relationships.
  • What do you want? (Or: what do you really, truly want?)
  • The importance (and art) of betting on the future
  • Playing attack and defence (ie, managing for contingencies, positive and negative)
  • Investing in relationships
  • "Your health is your wealth": investing in lifespan & healthspan (and sanity & vanity)

Six group sessions, three one-on-one sessions

As well as the group sessions, this cohort of the course will involve three one hour one-on-one sessions with me (Sonnie Bailey). The first will take place before the first group session. The next two will be at a time that works for both of us. One of the sessions may be after the six group sessions.

A capstone project 

Throughout this course, we will also encourage you to put the contents into practice. We want you to have a capstone project that is unique and personal to you.

My hope is that the course is entertaining, engaging, and fundamentally interesting. However, my hope is that it isn't just a fun distraction, or an exercise in mental masturbation. I want to see some real action. To encourage this, you will be asked to consider a project that is related to the themes of this course.

I'm not going to prescribe for you what this project should be. It could be easy or hard, time consuming or an easy win. It's up to you. The nature and scope of the project may change over the course of our two months together. That's fine. I just want you to show to me, and to yourself, that you're doing something.

What is "stealth wealth"?

When people talk about "wealth" I'm reminded of the maxim about friendship: it's like pee in your pants – everyone can see it, but only you can feel its warmth.

I've named this course "stealth wealth" because of my strong conviction that what "wealth" means to you should be personal, and less related to what other people think "wealth" is, or should be.

I also think that true wealth isn't something that other people can necessarily see. It's a way of thinking and feeling, and interacting with the world.

Yes, there may be some external correlates between external and internal wealth. Having lots of money may not be able to buy you happiness, but it can buy a lot of things that are orthogonal to happiness, like ice cream, or peace of mind in case something goes wrong. (Although it can also buy you unique forms of hassle and misery as well.)

You could be the millionaire driving a Toyota Corolla. Or you could be someone who isn't financially wealthy (or as financially wealthy as you could be) but have enormous autonomy and freedom with your time and what you can say. You might be working on something that isn't rewarding financially but is extremely meaningful and rewarding in other ways. These are all legitimate forms of wealth.

The key is to focus on what is important to you, not to what is important to others. You can have wealth by stealth.

Wealth should be measured by your own standards, and not the standards of your friends, neighbours, or colleagues.

Who is this course for?

This course is for you if:

  • you've started your professional and financial journey, but still have some way to go;
  • you feel like you're building a pretty good financial platform, but are interested in whether they can build a life that's even more aligned with what you want your life to be about; and
  • you're thoughtful.

If you're a member of a couple, both of you can participate (at an additional cost of $49). (If you're part of a thruple, the additional cost is $49 per person, etc...)

This course isn't about packaging common knowledge as "secrets" or telling you what you should think and how you should live your life. If you're the sort of person who thinks there are gurus out there who can give you answers and have access to secrets, then this isn't the course for you.

The purpose of this course is to help you think about your own life, and the way you make decisions, financial and otherwise. My hope and expectation is that you will teach me as much as I teach you.

This course isn't designed for people who are:

  • nearing retirement – it's not about maximising the nest egg you've already built or preparing yourself for the process of decumulation; or
  • struggling to make ends meet – it doesn't cover budgeting or cash management in any detail. This course may be useful for you in the future, once you're on the front foot.

My aims for this course

My aspirational goals for this course are as follows:

  1. I want you to enjoy this course. I want participating in this course to be a legitimate substitute to watching a TV show or movie. Think of our interactive sessions as something like drinks at the pub or dinner with friends.
  2. I want this course to be transformational. Between starting the course and completing it two months later, I want you to feel different about the world. I want you to feel more comfortable and confident in the decisions you've made to date, and the decisions to look forward to making in the future.

In the same way many of us have phases in life (a pre-marriage life versus a post-marriage life; a pre-moving out of home life versus a living-at-home life; a pre-child life versus a post-child life; a pre-vampire versus a post-vampire life – kidding!), I want this course to help mark a point of transition. You will have a pre-Stealth Wealth life and a post-Stealth Wealth life.

I can't guarantee that you will get these things. But at minimum, I want it to be worth your time. I want it to be interesting and useful.

About me

My name is Sonnie Bailey (LLB BCom MEntr DipFincPlan AFA). I'm an independent financial adviser operating my own advice-only, fixed fee financial planning business, Fairhaven Wealth. I'm a recovering lawyer and banker. I've published on this blog (NZ Wealth & Risk) for many years. I wrote a good overview of my "manifesto" when it comes to wealth and risk here.

I'm a husband, dad, brother, son, and friend. I'm a lucky man who is incredibly grateful for the good fortune I've had in my life. My favourite people are thoughtful, kind people, with an irreverent streak. I want to leave this world better than I found it.

But really, this course isn't about me. It's about YOU. 

For you, I will be a devil's avocado (a friendlier version of a devil's advocate). I'm not going to tell you what you should do and how you should live your life. But I will ask you questions. I may push back and challenge you.

$199 for individuals, $249 for couples

The cost will be $199 including GST (NZD). If you're a couple, the price is $249.

That's it. There's no ongoing cost or up-sell. 

The cost for future cohorts of this course, if they occur, will be higher.

The biggest investment, however, will be your commitment of time and energy. If you decide to do this course, I want you to participate. I want you to read, watch, and listen to the materials I share with you. I want you to attend sessions and engage. I'm not going to force you to do this. But I'm not going to redo sessions. Once the course is complete, I will remove the materials until the next cohort (if I do another cohort). If you don't commit, the only person who will suffer is yourself.

What's the catch?

I'm not going to make much money on this course. Not only this, but I'm likely to spend more time one-on-one with you than I will with future participants, if and when I run subsequent cohorts at a higher price.

So: what's the catch?

The catch is, you will be a guinea pig for this new course. You will be part of the first ever cohort for this course, or a course that I run of this type.

(In fact, it may even be the only cohort, depending on feedback, my experience with facilitating the course, and whether I want to continue offering this or something similar.)

In a sense, by participating in this course and actively engaging, you will be co-creating it.

So my main aim is to get some experience running courses of this type. I look forward to getting your feedback.

My other ulterior motive is something I will touch on in the course. I will talk about the value of building social capital.

I want this course to significantly improve the trajectory of your life. If I'm successful in this goal, and I hear about it years from now, that will be reward enough. I want to leave the world better than I found it, and that happens one person at a time.

If you become extremely successful and attribute some of your success to this course, and have spoils to share (like tickets to events, investment opportunities, baches I can use, etc), you're more than welcome to share them with me and my loved ones. But there will be no pressure, expectation, or obligation whatsoever.

Other than that, I have nothing to sell. I'm busy enough with my business, and I don't envision huge overlap with participants of this course and Fairhaven Wealth. So this isn't a funnel for finding new clients. Nor do I have products to sell: I don't advertise third party products or services.

What information will I need to share with other participants?

As much or as little as you want.

All participants will be required to respect the privacy of all other participants, so that personal information shared during group sessions will not be shared more broadly.

In any case, my expectation is that participants won't need to share exact details of their financial situation, unless they have a strong desire to do so.

Ultimately, this course won't involve going into minute detail in relation to your financial affairs. We will discuss the basics, including calculating your asset allocation (which I discuss in detail here); the value of "flawcasting" your financial future (demonstrated here); and the value of various types of personal insurance (which I tried to cover in this free course, which has been mothballed for some time). But I am not going to prepare a financial plan for you off the back of this course. For my tailored, personalised services I recommend considering the services I offer through Fairhaven Wealth.

The topics covered in this course are likely to be more general in nature and won't require you to share deep, personal information with other participants.

During the course I will also have three one-on-one chats with you. You can share more in-depth information with me during these conversations.

Register your interest

I am  going to keep the number of participants in this cohort low. I also want to be selective regarding who will be involved, in terms of having participants who will engage with the material and exercises.

If I don't nominate you, please don't take it personally. It's more likely to do with the make-up of members. If I don't get the chemistry of members right this time, it's unlikely that there will be another time.

In order to assess whether you're a good fit for the course, and that you're likely to benefit, please register your interest. I will then get back to you asking for some extra information:

  •  Your basic details – eg age, location, occupation, anything else relevant to your situation
  • What interests you about the course
  • Anything in particular you'd like to get out of the course
  • How you found out about the course (including whether you know anyone else who has applied, or is likely to apply)
  • Anything else you think might be relevant.

You're welcome to include this information below. You can also email me at or call me on 021 0269 2213.

The first cohort begins on 8 October at 6pm


Entry into the first cohort is limited

Expressing interest in this course does not guarantee that you'll be accepted into this cohort. It's important, especially in this early stage of the development of this course, that the participants include the right mix of people.

I have no idea whether I'll have zero applicants or hundreds of applicants.

Priority will be given to those who demonstrate that they will commit to the course, and who will be able to provide useful feedback to inform whether and how I run this course in the future.

If I have a lot of applicants, I will also prioritise those who apply earlier than later. I will also prioritise participants based on whether I think there will be an alignment in terms of interests and goals.

STEALTH WEALTH is offered by Fairhaven Ventures Limited, the same entity behind Fairhaven Wealth. To the extent any personalised financial advice is provided through this course, it will be provided by Sonnie Bailey on behalf of Fairhaven Wealth. Sonnie Bailey is an Authorised Financial Adviser (AFA). Disclosure statements are available on request, or by clicking on the following links: Primary Disclosure Statement and Secondary Disclosure Statement. Contact Sonnie by emailing or calling 021 0269 2213.