To win, don’t lose

10 May 2016

reading time:  minutes


I recently presented to a large number of financial advisers. I was speaking as a lawyer who has worked extensively with advisers and is passionate about good quality financial advice.

As I was preparing the presentation, I reflected on why I’m so passionate about financial advice. And something occurred to me.

I’ve seen a lot of good advice that has put clients in a much better position than they would otherwise have been.

But what has been most profound is seeing, first hand, the effect of bad advice. And the effect of no advice at all.

As a lawyer, there was often a reason that an advice file was on my desk. It may have been prompted by a dispute or regulator scrutiny. But ultimately, the reason was often because the advice was terrible.

Years later, I still think of some of the advice I’ve seen and it breaks my heart.

I’ve also seen people who have not sought advice, and made decisions that they regret.

If these people had a quality relationship with an adviser, who could have acted as a north star and asked them the hard questions, I suspect they might have made different decisions and be much better off.

It’s one thing to be focus on growth and significant returns. It can be important – a couple of percentage points can make a huge difference when compounded over time.

But at the same time, you need to manage risks. Because one of the keys to winning is not losing.


financial advice, losing, risk management

About the author 

Sonnie Bailey

Sonnie likes telling people that he’s a former Olympic power walker, a lion tamer, or a popular author of erotic, supernatural, mystery novellas. Sometimes he says he was in a band that opened for Robbie Williams. None of these are true.

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